World’s Biggest Pantomime Company Marks 10 Years of Supporting Disadvantaged Children

Jordan Conway as Elf

Kids in Mind is once again celebrating an extraordinary partnership with the World’s Biggest Pantomime Company and producer Jordan Conway, which this year enabled more than 3,000 disadvantaged children to experience the magic of live theatre.

Thanks to their generosity, children and families facing significant challenges, including many living in refuge and temporary accommodation, were able to attend pantomime performances completely free of charge. For many, this was their first opportunity to enjoy a festive theatre experience, creating joyful memories during what can otherwise be a difficult time.

This year also saw the partnership grow even further, with an increase in both venues and productions. Families were treated to a variety of much-loved shows, including Elf, Scrooge and The Wizard of Oz, ensuring even more children could take part across different locations.

2025 marks the 10th consecutive year that the World’s Biggest Pantomime Company and Jordan Conway have supported a children’s charity, collectively helping thousands of children access pantomime tickets and additional support over the past decade. Their commitment goes beyond tickets alone; Jordan Conway and the casts also raise vital funds through audience donations collected at performances.

Last year, this fundraising effort resulted in an incredible £37,000+ being donated to Kids in Mind. This year’s total is on track to exceed that figure, potentially making it a record-breaking year for the partnership.

We are immensely grateful to Jordan Conway, the cast, crew and audiences for their continued support. Their generosity helps Kids in Mind continue its vital work supporting children’s mental health and wellbeing, and ensures that thousands of young people can experience moments of joy, laughter and togetherness when they need it most.