Toy Fair exhibitors donate thousands of toys and games!

Following three busy days of the toy industry coming together under one roof at Olympia, London, Toy Fair 2026 culminated in a ‘trolley dash’ which saw exhibitors generously donate thousands of toys, games and other playthings to the children’s charity Kids in Mind.

In its second year as the show’s official charity partner, Kids in Mind brought in more than 60 volunteers who sped up and down the aisles at the end of the show collecting a huge range of products including plush items, games, collectibles, arts and crafts, building sets, dolls and ride-ons, all generously gifted by exhibitors.
The product has now been sorted and will be shared directly with vulnerable children for whom the items will provide a moment of much needed relief, joy and distraction at a very difficult period in their young lives.

Kids in Mind supports children who have experienced severe trauma. Each year, around 15,000 children in the UK flee domestic violence with their mothers to seek safety in Women’s domestic abuse shelters, many suffering Type 3 “complex trauma” requiring immediate emotional support.

Since July 2025, over 650 children have taken part in Kids in Mind’s therapeutic programmes, with 321 completing six or more sessions, helping them regulate emotions, reduce anxiety and rebuild confidence through yoga, art, music and play‑based therapy. Shelter staff consistently report children becoming calmer, happier and better able to express themselves, with environments becoming more settled and connected.

Thanks to the incredible generosity of companies exhibiting at the Toy Fair, more than 6,000 brand-new toys were donated, ensuring children in crisis receive not only therapeutic support but also moments of joy, comfort and play when they need it most.

For many children, these toys are the first belongings they receive after fleeing home. Soft toys offer comfort, board games help siblings reconnect, craft kits and building sets provide safe outlets to process emotions, and STEM or strategy games help older children regain confidence and focus. Each item is carefully matched to a child’s needs to provide comfort, stability and moments of joy during a critical period.

Through partners nationwide, these products reach children directly and act not only as gifts but as powerful therapeutic tools that support recovery and restore positive childhood experiences.

Julian Margolin MBE, Chief Executive of Kids in Mind:
"I am deeply moved by the extraordinary kindness shown by every exhibitor at Toy Fair 2026. For the children we support—many of whom have fled their homes with nothing—these toys are far more than playthings. They are symbols of safety, comfort and hope at a moment when their world has been turned upside down. To see such generosity, year after year, reminds us that even in the darkest circumstances, humanity shines through. We cannot thank the Toy Fair team and its exhibitors enough for standing with us and helping to bring light, joy and healing to children who desperately need to feel seen, valued and cared for."

Majen Immink, Director of Toy Fair, said: “We are once again thrilled to be able to partner with Kids in Mind on this incredible initiative that gives our exhibitors the opportunity to donate their products directly to children in desperate situations displaced from abusive homes. We can’t thank the charity staff and volunteers enough for their efforts in bringing Toy Fair to a close on such a positive and uplifting note. We are again humbled by the show of support from our exhibitors who continue to give so generously and are so pleased to be able to form an alliance with a charity that links our wonderful industry directly with children in need of support.”

If you are interested in getting involved or learning more about the charity, please email info@kidsinmind.uk  or visit www.kidsinmind.uk.

To talk to the Toy Fair team, please call 020 7701 7127 or visit www.toyfair.co.uk